When tasked with redesigning a donation card for the Jewish Genetic Diseases Center, it quickly became clear that the organization needed more than just a new card—it needed a complete rebrand. After research revealed that the community wasn’t connecting with the previous brand, donations were suffering. The rebranding included a fresh logo and a new strategic approach, which led to remarkable results. After the launch, community genetic screenings rose by 50%, and donations increased by 75%. The donation card became a minor focus in the grand scheme of their revitalized identity.