Following the success of the Fiesta Bowl, the Cactus Bowl presented another exciting challenge that required swift execution and creative leadership, all managed from Nashville. With less than 60 days to design and deliver remotely, the inspiration came from Arizona’s breathtaking landscape—the mountain scape, bright orange sky, and glowing cactus needles at sunset. These elements shaped the visual identity of the event. The design featured over 75 panels for Sun Devil Stadium, signage for multiple venues, and a concert stage, all capturing the essence of the desert to create a striking and memorable atmosphere.